Today, with each passing day, we are advancing each step closer to new technological developments, and sure enough, with AI tools coming to the forefront, it is now time to give a makeover to the traditional Google search that we all know about. I am sure when you read the title of the article. You must have been intrigued by the phrase ‘Project Magi’. So, let’s learn more about Project Magi and what Google plans to do with it. Keep reading to know more.
Project Magi:
As per the latest report from New York Times, 160 Google engineers are working on the Project Magi. Project Magi is one such project from Google, which is the stepping stone to a new search engine that they are planning to release. The new search engine will be replacing Google as we talk about it. You all want to know more about Project Magi and its related details. Keep reading.
Project Magi Chat-like Interface:
The plan that Google is currently aiming for is to make the search engine more conversational. Just like you are asking a person questions, and in return, you are getting the answers. It is kind of like ChatGPT. You can also think of when you interact with Alexa, but here you will be interacting with a smarter version of that. It is the one which will not only learn from how you have conversed in the past but also can learn on the fly as you are asking questions. Pretty interesting, Right?
Project Magi is the next logical step in the search, and since we all want answers and relevant answers to our questions, this project is said to fulfill that need. Google is trying to avoid the old-school method of seeing 10 results per page that are looking for answers to the questions which they have typed on Google.
Let me tell you that this will not be working for all search engines, but you can definitely think of it as the next stepping stone to the previous changes, like Google’s Knowledge Graph. The big change, however, is not that the way Google will facilitate making big transactions is the one to look forward to.
Isn’t it interesting already? I know it is. So, keep reading to indulge in more such interesting facts.
Transaction will be Taking Place at Google:
You will be surprised to know that Google will now handle your transactions. Well, whether it is your payment for the sneakers which you bought online or for booking your flight tickets, Google will now be taking care of the transactions, and it is soon going to start this.
To put it in simple words, why do you have to visit another website to make your payment to buy a pair of shoes? Seems relatable?
Why can’t Google just show you the pair of shoes you want based on what they know about you and then let you buy with a click of a button?
These are the questions that we keep asking whenever we buy something online or think of buying it online. Isn’t it? Google is trying to make things convenient for their users, right from your shoe size to the color you prefer to even understand if you need wide shoes or narrow ones. Or how different brands have different sizing. There will also be the option of Google Pay which will be integrated nicely with this feature.
How will the Marketers Take this?
Let me tell you that there are still going to be ads, and Google is a business, and they are publicly traded, which implies that they have no other choice but to earn money, and this needs to be done profitably. But the way Google ads are working will change in the long run.
You can think of it this way, you are currently paying for a cost-per-click ad, and on your end, you will be back ending that out to a cost-per-acquisition, and then you model it out from a profit and loss perspective. If it is profitable, you will be spending more so that you get more clicks, and If it is not profitable, you will reduce how much you are willing to spend per click. Pretty simple!
Google will end up in the process of shifting to a cost-per-acquisition model (eventually), and this will make it easy for marketers and also creates a better user experience. Additionally, if your website is not great, you can still make money as it will all be happening from Google’s end. When we look from an SEO perspective, we will always have keywords that will be driving traffic to your site, and at one point, when you will be wanting to find out what the weather was, then you would have to go to a site like Weather.com. But now this isn’t the case; Google shows you the weather without visiting any other site.
However, the changes might be taking the clicks away from your site, but overall it will drive traffic more traffic. As per Danny Sullivan, “In reality, Google Search sends billions of clicks to websites every day, and we’ve sent more traffic to the open web every year since Google was first created.”
What is Expected?
It is expected that these new changes which Google is planning to make will increase the traffic on Google, and it will also help counteract some of the clicks that would be taken away from your site. However, there will also be a new form of SEO, and when Google will be searching for products or services to show people through Project Magi, you will be able to optimize your site so that they will be able to show you products or services.
Conclusion:
That’s all, folks. I hope the article helped you get all the information you needed.
