Email tracking software is crucial for businesses of all sizes. By capturing and analyzing email correspondence, businesses can determine who is talking to whom, and what leads may be worth following up on. Learning about customer behavior and preferences, aiding in data analysis, and checking for communication gaps between different departments or groups – there are many benefits of email tracking.
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Best Email Tracking Software Programs
There are a number of different Email tracking software programs available, each with its own strengths and weaknesses.
Mailtrack
This is a very user-friendly email tracking program. With over 54,000 paying customers and 1,300,000 users worldwide, Mailtrack is arguably the simplest email tracker that works for Gmail. It works as a Chrome Extension. For small business owners and freelancers who just need a straightforward email tracking solution that is simple to set up, Mailtrack is ideal.
SalesHandy
This sales engagement platform comes with a ton of features, such as mail merge campaigns, email tracking, comprehensive prospect engagement data, and more. SalesHandy offers thorough email analytics along with real-time desktop notifications whenever one of your tracked emails is opened. You can download its Chrome extensions, if you do not want the entire software suite.
Mixmax
Available as a Chrome Extension, it seamlessly integrates with Gmail. Mixmax has stronger analytics, automation, and improvements for your outbound communications, making it a little more sophisticated than Mailtrack. With Mixmax, you can schedule emails, save them as templates and add slideshows, surveys, interactive polls, link previews, etc in addition to email tracking. Mixmax also enables you to set up meetings with customers and clients with just one click thanks to the integration of your inbox with Google Calendar!
Snov.io
Email tracking is now available on Snov.io, a program that also functions as an email finder and validator. With just one click, you can now find prospects, confirm their legitimacy, send emails, and monitor open rates with the feature-rich software Snov.io. It is also available as a browser extension and is totally free. Additionally, you get instantaneous browser push notifications when someone clicks on your links or opens your emails.
Bananatag
This is another Gmail add-on that allows daily email tracking after hitting “send”. You can find out where, when, and how the recipient interacted with your email using Bananatag. When the recipient of your email interacts with it, Bananatag also notifies you instantly. Users can access real-time analytics on user behavior and email opens and clicks. In addition to email tracking, Bananatag enables you to make internal Outlook newsletters without writing any code. It is simple to set up and is free to use.
Hubspot
There is a good chance that if you work in sales or marketing, you know about it already. It also provides email tracking features. Users receive a desktop notification from Hubspot’s email tracking the instant someone opens their email, clicks a link inside, or downloads a significant document (like a proposal) inside. Your chances of closing will increase because you can then immediately personalize your sales pitch and connect with prospects once they are ready.
With any of these email tracking software programs, you simply cannot go wrong.
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